- See more at: http://blogtimenow.com/blogging/automatically-redirect-blogger-blog-another-blog-website/#sthash.CjzeOUZw.dpuf On-Demand eCommerce Blog | Dynamic Merchandising by OrderDynamics: July 2013

Henry’s Camera Expands its Omni-Channel Commerce Strategy with Reserve Online Pickup In-Store Functionality with OrderDynamics eCommerce Platform and Retail Order Management System

July 25, 2013, TORONTO, ON – OrderDynamics®, Canada’s leading on-demand commerce platform provider, today announced Henry’s Camera, Canada’s largest independent retailer with over 100 years of experience in selling high-end cameras and photo imaging accessories, recently launched Reserve Online Pickup In-Store functionality through its website, Henrys.com.  With Reserve Online capabilities, Henry’s now offers its customers a variety of fulfillment options to support their growing omni-channel commerce strategy and operations.

Henry’s currently operates 33 stores across Canada, and manages several eCommerce websites through the OrderDynamics eCommercePlatform and Retail Order Management System including Henry’s Camera, a Henry’s Camera Mobile site, Headshots Rentals, and School of Imaging.

The Reserve Online Pickup In-store initiative utilizes OrderDynamics’ multi-location inventory management module, allowing customers to view product inventory at individual store levels. Henry’s customers are now able research products online and reserve that product at the most convenient location in a few simple steps. In addition, this tool is calibrated to automatically calculate local taxes and provide a complete order total, giving the customer an instant and transparent order summary. Customers are now able to maximize their shopping experience by engaging with Henry’s expert store associates and receive advice regarding warranties and maintenance when picking up their reserved products from the stores.

Henry’s staff can even view online and in-store purchasing history and behaviour profiles of its customers to help understand preferences or make appropriate upsell and cross-sell recommendations during the in-store pickup portion of the sale. In addition, Henry’s anticipates reduced shipping costs for its online customers who choose to take advantage of its new in-store pickup offering.

By expanding their Omni-Channel fulfillment efforts, Henry’s are well-positioned to further support their brick and mortar operations by driving additional store traffic, reducing return rates, leveraging in-store inventory, and increasing average sale values. Henry’s also sees its Reserve Online Pickup In-Store functionality as a line buster, as store associates can now help customers through the purchasing process more quickly as a result of pre-packing their desired products previously reserved from their website.

“Reserve In-Store represents our commitment to providing the most convenient and seamless omni-channel shopping experience possible for our customers. It also acts as a way for Henry’s to leverage inventory and expert staff at each of our retail stores,” said Ian Landy, President and CEO at Henry’s. “When customers come into our stores to buy an item they reserved online, they also have an opportunity to enjoy our in-store experience, large product inventory, and expert staff. This will lead to an even better shopping experience and ensure our customers get exactly what they want”.

Reserve Online Pickup In-store launched earlier this summer, and is already seeing high customer engagement with an average of 20 in-store reservations per day.

“Henry’s have always put their customers first and as a result, have heavily invested in their ecommerce operations to create an outstanding cross-channel shopping experience,” said Michael Turcsanyi, President at OrderDynamics. “The Henry’s team have always been eCommerce innovators and their early success with new Reserve Online capabilities is another great step for them as they continue to align in-store and online experiences.”

OrderDynamics Monthly Google Updates Report – July 2013

The end of June and the month of July proved to be relatively quiet for Google, with Search riding on the effects of May’s heavy Penguin 2.0 update, and Analytics introducing new features and reports to help handle all of Penguin’s new ‘un-spammy’ traffic.

Google Search
On June 19, many webmasters and SEO specialists noted significant changes in their levels of Google Referral traffic listed within Google Analytics. Six days later, Google’s Matt Cutts confirmed that a multi-week algorithm update was rolling out, and would conclude around July 4. Though he did not confirm which algorithm was specifically being updated, by July 5 when the rollout concluded, many in the SEO community noted a 1-3 position fluctuation in search rank.

Further fluctuations on July 11 signaled another algorithm update, which has been assumed to be Penguin-related, as Google confirmed merely 7 days later that a “soft” Panda update was taking place, which would be much more targeted than past updates, and would be less volatile for search rankings.

As has been the case over the last few months, Matt Cutts was very transparent about various techniques to help with SEO and search rank. He shared the benefits of the Google Authorship tag “rel=author’, stating that it signals to Google spiders the authority and credibility of an article and its author, thereby helping to boost search rank. He later shared that Google was ramping up its focus on mobile SEO; according to Mr. Cutts, even if your desktop site contains optimized, keyword-rich content, if it is not mobile-friendly, it will be penalized in mobile search and will not rank well. He also addressed the question of guest-blog posting, which lately has become the focus of many SEO specialists in attempts to build a strong link profile; he stated that the practice has become so common, and in turn spammy, that it is more beneficial to search rank to append a ‘no follow’ tag to guest-posts as opposed to allowing a ‘follow’, as it signals to Google that you are making overt attempts to NOT be spammy.

Google Analytics
On July 2, Google Analytics announced a new way to measure social media marketing ROI. The tool involves an integration between Google Analytics and Wildfire by Google, and identifies how social media affects conversion paths.  The next day, Google announced enhancements to its Adwords integration, that allow in-depth reporting of data that helps set and adjust bids within Enhanced Campaigns; the enhancement changes the format of campaign presentation, wherein data is now consolidated for campaigns whose names have changed over time, as opposed to separating data for each different name a campaign has had.
July 11 saw an exciting announcement from Analytics, that a team consisting of IBM, Accenture, W3C and others had created a Standard Data Layer to become a core component of Google Tag Manager. The layer would essentially set the standard for simplified tag implementation, as Google Analytics is also currently working to establish a standardized format and syntax for tags to compliment the new layer. This Data Layer will store and present data on user activity.

Analytics announced on July 16 an update to features with the Advanced Segmentation tool, as well as its new user interface which now utilizes a drag-and-drop design for easy management of segmentation options.  The new updates include improvements on:

  • User segmentation – previously this was based on traffic source. Now segments can be set based on specific demographics, so all users who fit the criteria will be lumped together
  • Cohort analysis – analyzes and reports on the long-term benefits of retaining specific groups/segments of customers
  • Sequence segment – this segments users based on a series of specified behaviours while on a website, and can be defined across several visits (i.e. a segment can be set to include anyone who visits the site twice prior to converting)
  • Segment templates – 6 segment templates have been implemented to enable easy application of segment criteria:
    • Demographics
    • Technology
    • Behaviour
    • Data of first visit
    • Traffic source
    • E-commerce


Google Adwords
Google Adwords reported only one update to the platform in July: new capability to the Lightbox Ad format. Lightbox now enables Google Catalogs to be viewed in pop-up-like Lightbox format, allowing customers to scan through an entire catalog and view pricing without ever actually leaving the web page they found it on. Google Catalog use in Lightbox will be billed according to a Cost-per-Engagement model, wherein Adwords advertisers will only be charged with customers open their catalog.

OrderDynamics Recognized as one of eTail’s Rising Stars of 2013!

eTail, a premier online and multi-channel retail conference, announced yesterday the winners of its Rising Stars award for 2013. OrderDynamics® was selected among hundreds of nominees as a Rising Star in the Start Up and Service Technology categories.

Nominees for the Rising Star award are based on recommendations and testimonials of people within the retail community, and winners are selected by eTail based on those rated as first-class for value, performance and excellence in their service offering.

OrderDynamics credits its reception of the award to enhanced merchandising features in its eCommerce Frontend Solution, sophisticated order management and omni-channel fulfillment capabilities within its Retail Order Management Solution, as well as its value-add digital marketing tools and advanced third-party integration ecosystem.

Over the last year, OrderDynamics has made significant improvements to its eCommerce Platform and Retail Order Management Solution. In October, OrderDynamics announced its unprecedented integration with Canada Post, offering cutting-edge check out and fulfillment options as has never been seen before in Canada with Laura Canada, a national retailer. Later in December, OrderDynamics helped Latin American retailer, Inova.com.mx, re-launch its Spanish-language site, marking OrderDynamics’ first international endeavour using the Platform’s multi-language capabilities, and one of many other site launches over the course of the year. OrderDynamics’ significant experience in launching eCommerce and multi-channel offerings, as well as great thought-leadership based on years of attending high-profile retail and technology events, lead to their acquisition by UK eCommerce provider, eCommera in early 2013, paving the way for substantial growth opportunities in the joint eCommera-OrderDynamics product and service offering.

“We’re very excited to be receiving such a prestigious award. It’s an honour to have our solutions and services recognized within the retail community,” says Michael Turcsanyi, President at OrderDynamics. “We are committed to providing our retailers with enhanced tools to service their customers, and maximize revenue and ultimately grow their business. OrderDynamics is passionate about innovation, making sure we’re constantly offering the newest technologies, and outstanding customer service. It’s great to know our retailers feel we are providing them the best solutions and customer experience.”

Canadian Women’s Apparel Retailer, Anna Bella Fashions, Launches with OrderDynamics!

OrderDynamics® would like to congratulate Canadian women’s fashion retailer, Anna Bella, on the launch of their first ever eCommerce shopping experience on the OrderDynamics On-Demand Commerce Platform.

Anna Bella brings with it 17 years of retail experience in offering high quality women’s casual and work apparel, evening wear and accessories to its first online store. They specialize in providing customers with local designer brands and stylish private labels in sizes 6 to 18, as well as petite variations. With the launch of their omni-channel offering, Anna Bella extends its retail operations from more than 20 stores in Ontario, Canada to delivering their signature shopping experience all across Canada.
The new AnnaBella.com Home Page
The new AnnaBella.ca displays a full catalog of Anna Bella fashions with features that enable simplified browsing such as a Guided Navigation, Shop by New Arrivals, and Shop by Top Sellers.  AnnaBella.com’s sophisticated product pages offer care instructions and recommended items to complete an outfit and help shoppers’ match items to their personal style, while the Shop by Comparison feature allows customers to compare up to 4 products at a time on one screen.
Anna Bella's Shop by Comparison feature
Anna Bella selected OrderDynamics while seeking an eCommerce platform that would allow them to provide the same quality of service online as they do in stores. The flexibility and scalability of the cloud-based platform, paired with extensive experience in launching online stores for the first time provided Anna Bella with the confidence to partner with a solution they knew would enable their sophisticated in-store experience to resonate online.
AnnaBella.com Product Page
Through OrderDynamics, AnnaBella.com offers advanced fulfillments options to effectively serve and retain their online customer base. With the OrderDynamics’ Endpoint Solution, they are able to efficiently pick and pack orders in-store as soon as they come in, and ship 90% of all orders the next business day. AnnaBella.com will leverage the support and expertise of OrderDynamics’ dedicated Account Managers to help them seamlessly transition into online and omni-channel operations, and learn how to fully apply the end-to-end solutions and third-party integrations within the platform to quickly grow their business.

“We’re very excited about the launch of the new AnnaBella.com, and the opportunity to help them expand their business online,” says Michael Turcsanyi, President at OrderDynamics. “OrderDynamics’ experience and expertise helped us create a plan with Anna Bella to rapidly launch the site to meet their seasonal goals . The site has great functionality to help them build their online following, and they have access to excellent tools with the OrderDynamics Team that will help them continue to progress and grow”.