Inova.com.mx Re-Launches its Global Website with OrderDynamics

OrderDynamics, Canada’s leading on-demand commerce platform provider, would like to congratulate Inova.com.mx on the re-launch of their Spanish-language eCommerce site on the OrderDynamics Platform. The launch marks the first in Latin America for OrderDynamics.

Inova: Mexico's Leading Direct Response Retailer
Inova is one of Mexico’s largest online retailers (and no. 17 on Internet Retailer’s Top 300 Latin American Retailers Guide) and has offered innovative products for health and beauty, sports and fitness, kitchen and housewares, electronics and children’s toys for over 20 years.  Known in Mexico as the equivalent of the Shopping Channel/QVC and As Seen On TV stores, Inova has provided Mexican shoppers with well-known brand name items at great prices.

The new Inova.com.mx

With the online B2C sales in Latin America set to surpass $62 billion by 2016, according to eMarketer, Inova made the strategic decision to upgrade its eCommerce platform with OrderDynamics. The re-launch of Inova.com.mx will support Inova’s long-term growth and international expansion goals, as well as provide a flexible call centre and order management solution, and enhanced marketing and merchandising capabilities that their legacy platform could not provide. In addition, the new site provides an easy-to-navigate shopping experience that caters to customer convenience and confidence in the Inova name.

Customer Service Emphasis
Key features that enhance the Inova.com.mx customer experience include one-click live online chat, and call center support and order capabilities, enabling shoppers to ask questions and solicit any product information they may need to assist in their order.  

Inova's Live Chat feature

Flexible Payment Options
Inova.com.mx also offers the unique Cash on Delivery feature in addition to PayPal and credit card, which allows customers to pay for their order when it is delivered, and helps those who do not have access to a credit card to still make purchases online. For added convenience, Inova.com.mx also provides the option to pay in multiple installments for selected items to help customers alleviate the strain of higher priced items.

Inova's multiple installments payment option

We’re very excited to partner with Inova to help them achieve their aggressive growth goals,” said Michael Benadiba, Chief Executive Officer at OrderDynamics. “OrderDynamics eCommerce platform is designed to accelerate growth with robust online merchandising capabilities and integrated call centre and order management solutions.”