OrderDynamics would like to congratulate
Laura Canada on the launch of their first eCommerce site on the OrderDynamics
On-Demand Commerce Platform.
Laura Canada
is a popular women’s apparel chain established in 1930, currently operating
more than 170 retail outlets across Canada. The launch includes eCommerce sites
for each of Laura Canada’s four brands – Laura, Laura Petite, Laura Plus, and
Laura Petite Plus, backing their passion for providing modern workwear,
eveningwear, casual separates, outerwear and accessories for women of all
builds.
The sites provide a unique online shopping experience with its ‘Shop the Look’ feature, allowing shoppers to add an entire outfit to their cart in one step.
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| Shop the Look on Laura.ca |
Product pages also mirror the in-store
experience Laura has become known for, offering detailed product descriptions
that include style recommendations, Fabric Information, Care Instructions,
Check In-Store Inventory and You May Also Like.
 |
| In-store Inventory Search on Laura.ca |
The new eCommerce sites are equipped with
core functionalities and integrations featured on the OrderDynamics SaaS
Platform and the H.I.V.E.
Ecosystem, including Inventory Management, Product Pricing, Order
Fulfillment, Customer Relationship Management which supports Laura’s Privilege
Card Loyalty Program, and Ship to Post Office.
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| Ship to Nearest Canada Post Outlet on Laura.ca |
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| Apply Privilege Card Discount |
“This will
enable a more engaging online experience as well as streamlined operations,”
says Sam Barnes, Director of eCommerce at Laura Canada. “We expect to be
constantly optimizing our user experience with OrderDynamics personalization,
merchandising and promotional capabilities.”
Michael Turcsanyi, President of
OrderDynamics Corporation, is also very pleased with Laura Canada’s launch.
“Laura is a household name in Canada, and we are excited to partner with them
as they grow their business. We are confident that the new eCommerce sites are
the next step in helping Laura gain a competitive edge and create great
shopping experiences for customers,” says Turcsanyi.
Read more on Laura.ca's launch:
- Laura Canada's official Canada Newswire press release
- OrderDynamics Laura Canada case study.
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